We are a sector committed to the overall development of society; therefore, we maintain a constant investment in various programs that benefit our employees and society as a whole.
2013 numbers:
We are aware of the importance of having the best human capital; therefore, we implement various actions and programs focused on enhancing the sound performance and productivity of the employees in the Banking System through attractive benefits that translate into health, transportation and dining room services, as well as facilities for obtaining credit and the search for the balance between work and family.
• More than 42,071 thousand employees in the Banking System received general training courses or programs. Of these, 22,433 are men and 19,638 are women.
• More than 2.9 million hours of training
Professionalization
In order to enable the Banking System's employees to continue to develop, we provide support for professionalization studies with special focus on the banking sector and also for the refinement of skills. We also provide access to a range of educational programs, scholarships or financing in Mexican or foreign institutions for post-graduate and diploma studies. This year, we also supported them with funding for certification procedures.
Promoting inclusion in all its forms is a clear intention of the Banking System. To achieve this, it has been essential to continue designing and conducting awareness programs that promote diversity and inclusion of people with special needs into the working life and prevent discrimination. This, as well as the implementation of policies, procedures and codes in the banks, helps to promote a culture of respect and inclusion.
Respect for human rights is a fundamental issue that the Banking System includes as part of its organizational culture. This involves an arduous task that requires both training and creating awareness among various publics, such as co-workers, suppliers and customers at all levels, as well as how to generate the figures and guidelines necessary that guide the actions of those institutions.
This effort is reflected in 13 human rights training program, using over 36 thousand hours for the benefit of more than 33,000 employees.
In the Banking System, we have ensured that the human rights policies and procedures will adhere to the standard stipulated by the UN Universal Declaration of Human Rights, which is a document that addresses various topics ranging from the observance of standards and codes of ethics, to plans for the promotion and development or gender diversity, as well as discrimination, fair treatment and the correct use of the information, which includes the handling of personal data and the right to confidentiality.
The various institutions operate various complaint channels, through which employees can report illegal activities or conduct that is inconsistent with the standards established in their respective codes of ethics.
One-third of the banks implemented sustainability criteria that allow them to mitigate economic and reputational risks by granting credit responsibly or considering respect for human rights in their relationship with suppliers.
We are convinced that the support of social programs and projects reinforces our commitment to the communities and improves the living conditions of Mexicans. Therefore, from our institutions, we provide support in three areas of development: education, health and community development.
The Quiera Foundation is a non-profit civil organization that supports people who work on behalf of children and youngsters at risk or living on the street. Its purpose is to create safe, violence-free areas so that young people and children can transform their lives and filling them with possibilities. The foundation works with a comprehensive care model with a network of 82 civil organizations, known as "Quiera Friendly Institutions" (“Instituciones Amigas de Quiera” (IAQs).
In 2013, the Quiera Foundation completed 20 years, supporting thousands of children and young people to achieve social reintegration in conditions of equality and justice.
The IAQs are supported through a clearly defined process, which allows them to give timely follow-up on the actions taken by the institutions. This process starts with the launch of the annual invitation and the projects received are evaluated based previously agreed criteria and objectives. The evaluation is conducted by the operations directors of each department, the executive director and the respective committee.
If deemed necessary, before granting the financial support, we conduct an approach visit to the institution. Once the projects are, we inform the institutions that will benefit from them and throughout the year, we monitor their activities. The institutions are required to submit semi-annual reports with financial and qualitative information of their achievements.
In the last year, we supported 15,621 children and young people at risk or living on the street.
We work in 17 states of the Mexican Republic in conjunction with 82 institutions that are part of our network of friend institutions to provide the following services:
• Hostels
• Children's Homes
• Day Centers
• Community Centers
• Number of beneficiaries: 7,157 children and young people.
• We supported eight institutional strengthening projects.
• We held two inter-agency meetings to exchange experiences.
• We constructed an educational model for the Fundación Albergue Infantil Los Pinos, A.C.
• 19 Quiera Friend Institutions were satisfactorily qualified by Filantrofilia, which is a non-profit civil organization whose mission is to maximize the impact of philanthropy in Mexico through qualification, professionalization, promotion and channeling of resources to non-profit organizations.
Número de beneficiarios: 2,998 niños, niñas, jóvenes y educadores
• 2,099 beneficiaries in our summer projects.
• We granted 723 educational scholarships.
• We trained 176 teachers in management skills and effectiveness in school activities.
• We supported four educational projects.
• Number of beneficiaries: 4,808 children and young people.
• We trained 69 psychologists in the management of post-traumatic stress, educational-therapeutic attention for people affected by violence, as well as narrative practices.
• We granted 34 psychiatric care scholarships.
• We supported 27 mental health projects.
• We provided care to 20 patients in therapy for the management of post-traumatic stress syndrome.
Number of beneficiaries: 333 children and young people.
• 50 young people took part in vocational guidance workshops.
• Five young people received training in professional marketing.
• We supported three independent living projects.
The Becalos program has been consolidated as one of the most successful private initiative projects for education in our country. It is a model of collaboration among the most diverse players in society that aims to improve the quality of education and to keep young people in school. Becalos offers full-cycle scholarships in primary, middle and higher education. The program grants scholarships for academic excellence in technical, scientific and teacher-training course and deans of state schools.
Every year, an invitation is extended to organizations interested in obtaining the benefits from Becalos. Throughout the period, applications are received from different academic institutions, foundations and educational authorities.
Funds are obtained mainly from donations made through the bank ATM network, collections and contributions to the seed capital that various institutions (including the Association of Mexican Banks, the participating banks and friend companies of Becalos) made each year. Each contribution from the public and customers via ATMS and collections is duplicated by the banks, friend companies and the Televisa Foundation -which is responsible for the operation of the program. Currently, Becalos is supported by 31 banks and financial institutions.
Results
• At the end of 2013, Becalos had supported 191,279 students and teachers.
During the academic year 2012-2013, work was completed with 64 institutions and scholarships were awarded in 4,028 campuses. At the end of 2013, Becalos had 134,859 graduates, who it was able to support thanks to the collection of more than $196 million Mexican Pesos.
Since its creation in 2006, to 2013, Becalos has benefited a total of 36,933 secondary education and 31,870 higher education students, 21,971 special scholarships and 100,505 teachers. Through them, Becalos has an impact on the quality of education received by more than 39 million students, thus contributing to the quality and support to education in our country.
One of our main responsibilities is to provide customers with the basic financial tools so that they can make a full use of the existing financial options. Therefore, for almost a decade, the Mexican Banking System assumed the commitment to increase the quality of life through economic and financial education in order to allow Mexicans to build and manage their equity. In addition, the accelerated process of inclusion is sought to be accompanied by an educational strategy that will allow users to gain access to the tools and knowledge needed to use the range of products and financial services to their advantage.
In this sense, the Association of Mexican Banks' Financial Education Committee implemented various activities in order to offer this strategy to a greater number of people. The following activities were completed in 2013:
One of the Financial Education Committee's first activities during fiscal year 2013 was to develop standardized criteria to report on the number of beneficiaries of the diverse financial education programs.
In this format, for the educational content in mass media it was agreed to separate the actions from the educational impact by diffusion and consider percentages instead of totals. In this way, real and reliable figures of the impact of the financial education programs can be submitted to the financial authorities and public opinion bodies.
The sixth National Financial Education Week was held from September 23 to 29. As in previous years, the objectives were to provide relevant information to financial services users, promote the correct use of the products and encourage the development of abilities among the population to make better use of their economic resources.
In this year's National Financial Education Week, the ABM became the main ally of the National Financial Services Users' Protection Commission (CONDUSEF) by acting as logistics operator of the central venue that was held on the esplanade of the Borough of Iztapalapa. This is the first year in which most of the financial education institutions in the country shared the same area.
In total 47 institutions participated in the National Financial Education Week's central venue: 12 banking institutions (including the ABM), 18 government institutions and another 17 private companies and organizations (insurers, pension fund managers, credit information companies, among others).
The Week was attended by 19,613 visitors, who received information and training in various events (conferences, theater plays, interactive stands, exhibitions and workshops) depending on the educational offer of each institution.
In additional to this figure of almost 20,000 beneficiaries, the ABM-member institutions offered educational conferences and workshops throughout the country.
The ABM has organized the University Banking Congresses for almost a decade. These congresses consist of specialized forums in which representatives from the Banking System interact with outstanding higher education students from both public and private institutions. The main objective is that they gain awareness, direct from the experts, of the development and trends of the banking sector in our country.
Members of the ABM's Financial Education Committee participate in the Congresses as exhibitors, as well as representatives of allied institutions, which include: The National Financial Services Users' Protection Commission (CONDUSEF), the Association of Pension Funds Managers (AMAFORE), the Central Bank (Banco de Mexico), the Mexican Stock Exchange (BMV), the Bank Savings Protection Institute (IPAB), the Credit Bureau, MasterCard and Visa, among others.
In 2013, six congresses were organized under the banner "Financial Education: Your Best Plan", of which three were held in Mexico City and three in the interior of the Republic. More than 2,000 students participated in these congresses.
During the first half of 2013, the ABM continued to collaborate with Publimetro in writing a weekly article on financial education issues. These articles were published every Friday in the Economy section and contained personal finance and financial health tips for the readers.
Last year, 22 articles were written for this publication that reaches more than 400,000 readers daily in the metropolitan areas of Monterrey, Guadalajara and Mexico City.
The collaboration agreement between the ABM and the Interactive Economy Museum remained in force, through which the Association is committed to supporting the entry of students of scarce resources. This year, we sponsored 6,097 free entries, most of them for children in state schools along with their teachers or group leaders. With this measure, the ABM and the Museum assisted the learning of basic economic and financial knowledge among children.
Through our financial education programs, we offer courses, workshops and printed material to employees, customers and the general public in order to provide tools that will assist in making better financial decisions and will lead to better personal and family wellness.
Financial Education for Mexico is a publication that was born as an initiative of the Corporate Social Responsibility Department , through lectures in Communication and Values. Its purpose is to explain the initiatives undertaken by public and private institutions aimed at fostering financial education in Mexico.
The first volume of this work describes the main programs that financial institutions have implemented to promote economic and financial education.
This financial education program seeks to promote the quality of life of Mexicans through the promotion of an economic and financial culture.
"Saber Cuenta" is a social and educational program that responds to the specific needs of individuals, families, communities and institutions, as well as promoting the development of skills that enable the population to generate, manage and optimize resources in order increase wellness.
The program is aimed at children, young people and adults from all over the Republic regardless of whether or not they are customers of banking institutions and of their socio-economic position. "Saber Cuenta" has a professional and inter-disciplinary team that promotes the participation of bank employees as volunteers in a variety of activities and establishes strategic alliances with other institutions of the public, social and private sectors to join their efforts in the design, implementation and/or evaluation of the different programs.
The lines of activity are the design, implementation and evaluation of the educational offer, which includes the direct instructor training through conferences and workshops. The editorial line includes books, stories and manuals, competitions, personalized financial guidance through a specialized call center, educational spaces and various didactic tools.
The program offers ten courses, 38 conferences and workshops, five online courses and 26 audio-visual courses. It also has six Movicine units that travel the country showing educational films. It also offers two traveling exhibitions and participates in the Parque Financiero Impulsa program and displays content in three Houses of Culture and the Palacio de Iturbide, in Mexico City.
This program - created five years ago - has been consolidated as one of the social financial education initiatives with greatest impact. It offers eight personal finance workshops and two modules for small- and medium-sized business (PYMES) that may be taken in any of the 20 fixed classrooms in 14 cities in the country or in the 15 mobile classrooms and equipment that are used to give workshops at companies' offices or via on-line courses. The workshops are organized in collaboration with the Interactive Economy Museum and the TEC de Monterrey. At the end of 2013, a total of more than 2.2 million people has participated in one of the more of the 770,000 workshops offered.
This program began with the objective of developing the values associated with the use of money among primary and secondary school children through workshops included in the different subjects in the basic education program in Mexico
The Beyond Money (Más allá del Dinero) program is organized In conjunction with Junior Achievement Worldwide with the aim of teaching basic financial skills to children in the fifth and sixth years of primary school. In Mexico, the program is supported by the Ministry of Public Education, parents and volunteers.
Another of our programs seeks to create awareness and educate the population in the responsible management of money, the operation of the Banking System and the importance of saving. As part of this effort, in coordination with VISA, Marvel and the National Financial Services Users' Protection Commission (CONDUSEF), this year we launched The Avengers, Save the Day (Los vengadores, salvar el día), which explains terms such as savings, income, spending and budget simply. The publication's print-run was 11,000 copies.
• In conjunction with the Universidad Anahuac, we offered a financial education course in seven states in the country.
• Young entrepreneurs for Mexico (Jóvenes Empresarios por México (JEMAC )) coordinated the implementation of an Enterprise Summit for young people.
• The Finance for Children Cultural Foundation (Fundación Cultural Finanzas para Niños ((A. C.) conducted workshops for children, young people and adults about finance, banking activities and the importance of saving, etc.
With the help of the Aflatoun association, we provided financial education talks for children in poverty.
• Through an alliance with the Universidad del Valle de Mexico (UVM), we introduced the financial business course and the subject of personal finance. In tandem with this effort, we offered 15 lectures to employees, customers and students, which were given by Gianco Abundiz.
We also formed there are alliances for the development of projects with civil institutions and organizations. In this way, we contributed to the well-being of the people and their families.
The purpose of our educational program is to support formal education through academic excellence. We are seeking to arouse initiative and creativity while we promote knowledge of and respect for nature. We work on the integral formation of values for the growth and desire to learn of children and young Mexicans in limited economic conditions, who are making an effort to get ahead in life.
During 2013, we provided continuity to the Children's Knowledge Olympic Games (Olimpiada del Conocimiento Infantil), through which we grant scholarships to 3,150 students and we totaled 1,088 godparents. Branches managers acted as mentors in the program.
We also worked with the Bicentennial Generation(Generación Bicentenario) program, which rewarded the winning students of the 1,000 Bicentennial Generation scholarships competition (1,000 Becas Generación Bicentenario), organized by the Ministry of Public Education (SEP). The competition was aimed at outstanding fourth-year primary to third-year secondary school students. As part of the program, the students received the support of 480 godparents, sponsors and branch manager.
This initiative has been operating since 1994. The Trust's purpose is to strengthen the civil organizations dedicated to fostering the comprehensive development of disadvantaged Mexican children. Economic support, advice and training to various institutions in three main categories: education, nutrition and health, is provided through an annual invitation.
This program seeks to ensure that outstanding secondary-level students in originally migrant communities complete their studies. To achieve this objective, we grant economic scholarships and provide mentoring through our executives, attorneys and branch managers, who become voluntary and godparents. In 2013, 800 godparents actively participated in the program by accompanying 16,800 active scholars in the three grades of secondary education.
This program provides follow-up to the best scholars in "For Those Who Remain" integration project (Por los que se quedan). Since school-age children have the highest drop-out rates in Mexico, from the 2013-2014 academic year, we decided to extend the support include beneficiaries' high-school studies. In 2013, we supported 2,000 students in 143 municipalities in 18 states of the country.
Through this program we sought to develop a social investment model to reduce school drop-out rates and improve the quality of education in Mexico. The program is being implemented in partnership with the Fundación Lazos and the Fundación Ara and seeks to promote the active participation of corporations, foundations and customers. It works by carrying out three specific actions:
• Sponsoring children
• Improving the school infrastructure
• Encouraging the commitment to communities through volunteering
With these actions, we generate a transformation in the school communities by encouraging values and positive attitudes in children and young people so that they open up to the opportunities for their personal development, create a better future for themselves and increase the quality of life of their families. The program works in state schools from primary level by strengthening the infrastructure of school campuses and providing school supplies and uniforms for students.
Currently, the program operates in 26 schools in 22 states of the Republic, and supports 7,028 children, of whom 4,548 have been sponsored and receive a monthly grant. Thanks to the efforts of Fundación Ara and the contributions from our customers, we have implemented 26 infrastructure improvement works.
Since 2003 we have support UNICEF Mexico's "All Children To School" (Todos los niños a la escuela) project. To date, thanks to customer's generosity, the project has raised more than 123 million Mexican Pesos through the ATM network.
The "All Children To School" program helps secondary-school students with limited resources to understand the importance of education and school and to recognize the causes and consequences of dropping out of school.
This year, 185 employees completed 1,468 hours of voluntary work in the classroom helping young people to understand the benefits of continuing their education and establishing goals for professional training.
Finally, as part of another educational project, six young Mexicans participated in the XXVIII Ruta Quetzal 2013 expedition. With another 219 expeditioners from 53 countries, they toured Panama, Belgium and Spain.
Through the Higher Education Support Plan (Plan de Apoyo a la Educación Superior (PAES)), the Universities (Universidades) program provides financing to projects aimed at improving the quality of education, fostering research, encouraging the transfer of knowledge and stimulating the entrepreneurial culture. This program aims to encourage the internationalization and the incorporation of new technologies into universities through four main lines of action:
• Granting of scholarships.
• Innovation and entrepreneurship.
• Technology and university services.
• Collaboration projects.
Universia is the largest university network of the world and consists of 1,232 universities in 23 countries. The network links university life with the business world by meeting not only training needs, but also demands such as the first job, the university-company relationship, social networking and responsible leisure time. In Mexico, the network involves 2.7 million students and 283,000 teachers, a figure that represents 85% of the country's university community.
One of our associates gives English courses to help improve the professional and personal development of the Mexican population. Thanks to this effort, two programs have been implemented: the first in conjunction with the British Council and is aimed at training teachers to give quality English classes at a high level. To date, 363 teachers have been training and in turn, have trained 11,000 teachers, who will be give courses to a total of 550,000 students. The second program brings students closer to the Becalos on-line courses program. 10,981 users are currently using the platform and we have granted 20,000 licenses and have given 156.692 hours of training.
MThrough the Pro-education (Proeducación) program, we provide support to improve the areas and the courses in the state schools in the country.
With the Campus (Plantel) scholarship program, we seek to foster the value of learning and show that education is the single most powerful tool to improve people's lives. Through this program, in 2013, we granted 2,400 scholarships and helped 8,386 students to graduate.
Since 2005, we have participated with the Universidad Anahuac in academic instruction that has enabled the implementation of 14 corporate social responsibility projects.
Since 2005, the employees of one of our partner banks have participated in the Make a Wish program, which helps children with terminal illnesses to fulfill their wishes.
We also participated in the Kardias race to support children with heart disease. Our participation was both in person and virtual.
We contributed to the One Minute Against Cancer (Un minuto contra el cáncer) project, which seeks to publish information about this disease under the premise that timely and useful information can be provided with just one minute's attention.
We promoted sport with a cause through sporting events such as races in 2013, in which the payment of the 5,000 runners' registration fees helped to provide food for children of low-income families, people living with HIV/AIDS and gender equality. Nearly one thousand employees participated in these events as part of the company's benefits and after having completed a comprehensive training plan.
Finally, we granted financial support to the Cuidados Paliativos, A.C., an organization that provides care to patients who are in the terminal phases of illnesses.
Social Development
This program awards grants to various civil organizations and participates directly in different projects. In the same way, it promotes the sustainable development of highly marginalized communities, the support to families and communities affected by natural disasters, strengthens civil society and collaborates in restoration projects that generate employment. In this way, initiatives aimed at overcoming inequality, helping vulnerable groups, respecting diversity and universal rights can be implemented, as well as encouraging the harmonious co-existence between people and the environment. In 2013, we supported more than 150 projects, benefiting more than 460,000 people directly.
Educational and Productive Centers
In partnership with several institutions, the educational and productive centers in the country are promoting the creation and strengthening of micro-enterprises, offering educational programs and providing spaces to communities for the implementation of social projects. In 2013, with the support of institutions such as the Cadavieco Foundation, the National Adult Education Institute (INEA), the Committee for the Democratization of Information Technology, the Pro-employment Foundation and the Manpower Foundation, we strengthened the program of the Educational and Productive Center in Magdalena Contreras. Its comprehensive educational model helped 4,593 people with the participation of 163 volunteers.
The social incubator's 17 educational and productive centers helped 12,035 people, who received the support of 2,102 student-tutors from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). In addition, 405 micro-companies completed the incubation process.
From 2013, in the four comprehensive centers located in Mazatlan, Ciudad Juárez, Tapachula and Tuxpan, in addition to craft courses, employees had a fully-equipped classroom under the Community Learning Centers (CLCs) model, where they can access educational programs and interact with students from the Tecnológico de Monterrey and various specialists who act as on-line tutors. In 2013, 4,534 people were helped with the support of 43 volunteers.
Impact Generation is an initiative that seeks to promote companies that solve environmental and social problems. During 2013, 784 applications were received from small- and medium-sized companies, which entered a training platform with more than 100 resources. More than 70 alliances were created with different national companies, organizations and institutions multiple benefits were granted to the winners.
House Building
In conjunction with the Roof (Techo) organization, we support the construction of houses for low-income families in seven countries in Latin America. Hand-in-hand with this effort, we granted a contribution to the non-profit organization, Housing Foundation (Fundación Vivienda, AC), which is engaged in building houses and residential complexes for vulnerable families in Mexico.
We participated in the Habitat for Humanity (Hábitat para la Humanidad) organization in the construction of another housing complex. We assisted in the construction of 30 rural homes in the States of Mexico and Hidalgo.
We are working to improve the living conditions of a greater number of people through corporate volunteer programs. As part of this effort, our employees provide resources, attend events and instill the importance of voluntary work among their co-workers and families.
The 1, 2, 3 for me and my Community (1, 2, 3 por mí y mi comunidad) program offers employees and their families an opportunity to apply their skills and time to the cause with which they most identify:
• Good Neighbor: actions to help the community.
• ECOaware: activities to help the environment.
• Humanize: support to social assistance institutions.
Through "A Day with the Community", we recondition public spaces such as parks, sports centers and schools with the participation of employees, their family members, friends, customers and residents of the community. We provide health services and offer a place to spend time healthily with family with a free movie.
Employees are trained by one of our banking institutions to achieve better organization of voluntary initiatives and efficient management of resources.
The "Choose to Serve" program participated with House of Friendship (Casa de la Amistad) for children with cancer during the International World Cancer Day. 151 employees from our institutions donated their hair for the creation of natural cancer wigs. In addition, our employees donated books and toys and participated in a reading sensory workshop.
Another of the volunteer programs is based on the principles of the United Nations Global Pact. Every year, this program proposes, publicizes and coordinates more than 200 projects and activities, in which our employees donate their time, talent and effort. Efforts are focused on collaboration with social service institutions that serve various causes such as financial education activities, the promotion of reading and other educational projects, as well as environmental and community development activities.
Other volunteer projects include marine turtle conservation and community development, blood donation, voluntary participation by employees in the Telethon campaigns and the financial education activities, as well as the green initiatives for the improvement of national and urban parks. As well as Global Community Day, Earth Week, the Planet Hour and the Green Teams program, to mention a few.
"Playing, playing" (“Jugando, jugando”) an annual campaign to collect toys and blankets to donate to Mexican children in homes and the children of security personnel. 44,461 articles were collected in 2013.
Another program involves the reforestation, cleaning and maintenance of schools, parks and beaches. It also provides support in the event of natural disasters.
We collected 16,151.773 toys in 2013 through the Playful Juguetón program, in 2013.
The promotion of culture is another way to promote the integral development of the communities in which we operate. The actions we completed in 2013 include:
Support to Mexican Cinema
In 2013, we supported Mexican film production within the framework of the provisions of Article 226 of the Income Tax Law.
Cultural Development Program
This program aims to foster the development, conservation and dissemination of culture in Mexico. In 2013, we implemented artistic, educational and cultural activities both directly or via financial support to artists, academics, managers and cultural institutions. In Mexico City, we organized the international Human Migration and Climate Change (Migración humana y cambio climático) symposium with the aim of creating greater awareness of the link between migration and climate change and the implications and challenges of both.
We presented the Parallels Plastics in Mexico (1960-1990)(Paralelismos plásticos en México (1960-1990))and The Endless Cycle Between Ideas and Actions (El incesante ciclo entre idea y acción) exhibitions in Tuxtla Gutierrez, Oaxaca, and in Tijuana.
We also held the second edition of the Current MACG Art (MACG Arte Actual) program in Sonora and Sinaloa, which was accompanied by a catalog and program of educational activities that included conferences, lectures and workshops with artists and curators. We launched the sixth call of the "Do it" university short film competition (Concurso universitario "Hazlo" en cortometraje), in which 132 films from 24 states of the Republic participated. The Support Fund for the Arts awarded grants to 54 small and medium artistic and cultural projects.
The Hope Esperanza symphony orchestra is a national network of orchestras and choirs that provides children and young people with limited resources a better quality of life. This project receives support from civil society, the Chamber of Deputies and the government at the Federal and State level. Its goal is to form better human beings through music. This example motivates the families of the participants and their communities. In three years, we have created 58 orchestras -56 in the interior of the Mexican Republic and two in El Salvador- promoting the talents of more than 13,000 children and young people, as well as sound values such as discipline, excellence and teamwork.
In other lines of action, throughout the year, we offer economic support to the Palacio de Bellas Artes and the Franz Mayer museums.
In order to measure the impact generated by our programs, on the beneficiaries, employees and allies, since 2012, the performance and impact of some of them have been evaluated in one of the institutions.
The purpose was to identify the strengths and weaknesses in the cycle of the programs, to establish the qualitative and quantitative impact generated on the stakeholders involved, as well as to understand the social return and effectiveness of the different actions encompassed by the programs.
